• $995 or 12 monthly payments of $89

4Minutes4Me; weekly micro-training

  • Course
  • 126 Lessons

4Minutes4Me is your go-to weekly micro-training designed to keep your pipeline full and fluid. $89/month per seat: Access to weekly micro-training videos. (or upgrade to Prospecting Club = $159/month per seat: Includes everything above plus entry to weekly live cold calling sessions where you can practice, learn, and refine your approach.) $995 per sales rep for an annual subscription or 12 payments of $89.

Contents

Current Issues

This month's videos

Get Them off The "Maybe Train"
Preview
How to Look Like a Pro on Video
Preview
Respectful Prospecting Wins: Reduce Rejection by Being Respectful
Preview
The "Three Outcome" Hack for Prospecting
Preview
Eight Recorded Cold Calls - Let's Listen
Preview

Get More Pick Ups

When you call you should see a 25% or better pick up rate. This collection of videos should help you if you're not getting enough pick ups.

Get More Pickups Using Golden Hours
Use the Front Desk to get More Pickups
"Over Here At" = magical phrase
Alternate Golden Hours from Zoom Info Publication
Stop Saying "Perfect" to the Front Desk
What if Cold Calling was Faster
The "Pump Fake"; How to Find Elusive Decision Makers
Get the C-Suite to Pick Up

Get More Meetings

At least half of the prospects you talk to should agree to meet. As you get better that number should be 80%. These videos can refresh and help you get more prospects to say yes.

How to Interrupt but Have Them on Your Side
The Art of Offering Dates to Meet
The Best Opening Line
How to Handle "We're Happy with What We Have"
You're Interrupting: Rethink the Approach of Your Cold Call
The Conference Planner Hack
What if Cold Calling was Faster
Best Answer for "Why Should I Meet With You?"
Use AI to be More Persuasive on the Call
"Sell me this pen" How to Convince Them You're Worth It
Improve, improve, improve.
How to Get Their Attention: ERU
The Key Metrics for Cold Calling Success
Painless Referrals
We Get One Free Favor - Don't Waste It
Too Much Polish can be a Problem in Prospecting
Eight Recorded Cold Calls - Let's Listen
Respectful Prospecting Wins: Reduce Rejection by Being Respectful

Prospecting Refresher

These videos cover the basics. They should help you remember the core principles that will help you make 26 calls, get 6 pickups and set 4 meetings. All in one hour a week.

Speed Prospecting
Know the Name of the Decision Maker
Get the Front Desk on Your Side
Don't Let the Front Desk Stop You
Call during Golden Hours
Don't Forget -- You're Interrupting and Need to Act Like It
The Best Opening Line
They Need to Feel Your Worth Their Time
People Meet with People They Learn From
Offering Four Time Slot Options for a Meeting
The Right Way to do the Calendar Invite
Using Voicemail
Don't Let Your Competitors Get There First
LinkedIn Can Help
Using Email - Part 1
Using Email - Part 2
Using Email - Part 3
Too Much Polish can be a Problem in Prospecting

Prospecting Tips

My best advice to help you book more first appointments. Find targets, get them to pick up the phone (or call you back), persuade them to agree to meet, ensure they show up.

Zoom Info's Suggested Golden Hours
Stop Saying "Perfect" to the Front Desk
Great Questions - Part 2
Great Questions - Part 1
What if Cold Calling was Faster
The Calendar Invite Done Right
How to Easily Find some "Bonus Prospects" to call on
The Art of Interrupting without Disrupting
Best Times to Call
Are You Being Outsold by a Bad Product?
How to Make a GREAT November
How to Craft a LinkedIn Profile to Attract Business
How to Leave a Voicemail that Works
How to Turn the Gatekeeper into an Ally
"Sell me this pen" How to Convince Them You're Worth It
The "Pump Fake"; How to Find Elusive Decision Makers
A Plan for Finding the Decision Maker
Cold Calling: The Best Opening Line
Always Offer 4+ Timeslots
Try Out "High Octane Prospecting"
Access the C-Suite using Keys to the Elevator
Essential Metrics for Cold Calling Mastery
Eight Recorded Cold Calls - Let's Listen
The "Three Outcome" Hack for Prospecting

Sales Skills

Tips you don't already know to help you sharpen your sales game.

Time Management for Closers
How to Evaluate Your Sales Funnel
How to Avoid Prospect "Sticker Shock"
Time Management for Closers: Choosing Priorities
The Secret to Overcoming Objections
Focus Them on The Costs of Not Buying From You
Asking Great Questions - PART 2
Asking Great Questions - PART 1
Painless Referrals
Begin with the Storm: Storytelling in B2B Sales
Get Them off The "Maybe Train"

Improve your Messaging and Communication Skills

Tips and training to help you say just the right thing in just the right way so your prospects are more likely to meet with you and buy from you.

How to Find Prospect Pain Points
How to Build Trust Quickly
How to Remember Anyone's Name
Answering "What Do You Want To Meet About?" - for 4Q23
ATTACHMENT - What do you want to meet about
How to Be Great at Storytelling
Turn Your Presentations into Conversations
Use "Over Here At" When They Ask Who You Are
Captivate Your Audience: the ERU Technique
Questions that Build Trust
Questions that Drive Referrals and Direction
Respectful Prospecting Wins: Reduce Rejection by Being Respectful
How to Look Like a Pro on Video
Begin with the Storm: Storytelling in B2B Sales

Understanding the "Buyers Journey"

Fresh perspective on how prospects think and how they make decisions. The more you "get it" about your prospects the better your interactions will be.

How to Work Around, "We're Happy with What we Have"
Steer Clear of Impersonal Pitches
Deal Killers: Watch out for Silent Skepticism
You're Interrupting: Rethink the Approach of Your Cold Call
The Conference Planner Hack
The "Three Outcome" Hack for Prospecting
Respectful Prospecting Wins: Reduce Rejection by Being Respectful
Get Them off The "Maybe Train"

Speed Prospecting

Place Holder
Listen In: A Coaching Session

The Art of Persuasion

How to Really Get to Know your Customers
Using AI for (Rapid) First Call Research
How To Use AI to Become More Persuasive
Questions that Build Trust
Questions that Get the Team On Your Side
Painless Referrals

Mindset

Wisdom and perspective to help you keep your mindset charged in this difficult game of sales.

How to Stay Motivated Every Week
The Pre-Thanksgiving Push
How to Cultivate a Winning Streak
How to Turn Browsers Into Buyers
The Power of Remembering Others
Grit and Growth; Navigating Setbacks
How to Look Like a Pro on Video

Building a Great List

These tips will help you build a great list ... and clean it. A clean list is a massive competitive advantage. It's one thing many of us skip; but having a clean list is a top 5 tip of mine.

Finding "bonus prospects"
Finding the Name of the Decision Maker
The "Pump Fake"; How to Find Elusive Decision Makers
Keys to the Elevator
Painless Referrals